Design a Life That Is Authentically, Unapologetically Yours
I help people break free from others' expectations and create lives filled with purpose, clarity, and genuine connection
You've done all the things, but you feel disconnected from your life...
On paper, your life looks great. Good job. Solid relationships. Everyone thinks you've got it all figured out.
But actually? Something is still missing, wtf.
You wake up with dread, same routine, always feeling behind without time for yourself. Your calendar is full of commitments you don't want. But you can't bail. You're the reliable one, everyone knows you never say no.
And it's been killing you slowly. You're burnt out.
You've become so focused at taking care of everyone else but your own life is a disaster. lol same. The worst part? When you try to change, the guilt is consuming. It feels like you're letting others down, so back you go to abandoning yourself to keep the peace.
Sound familiar?
If you're an empath or people-pleaser,
here's what no one tells you
It's not about being helplessly too nice. It's not a personality flaw you were born with. And it's definitely not something you can just stop doing overnight.
People-pleasing is a survival pattern you likely learned to feel safe, loved, or belonging. At some point in your life, being agreeable was how you adapted to survive. Staying in your lane kept you likable.
But what protected you then is exhausting you now. There can be so many layers of programming in your subconscious that isn't even yours - No wonder you feel disconnected.
The cost?
- You're trying to live a life designed by someone else. Is there something you've always wanted to do, but tell yourself "I could never" because (fill in the blank)?
- Your boundaries exist only in your head (if at all). You might avoid saying things because you don't want to upset someone. Then you start getting resentful...
- You're teaching everyone it's okay to take advantage of you, but can you blame them? You tell everyone you're good and continue to burn yourself out.
- You're modelling patterns you don't want your kids to inherit. You start to see the same things you went through showing up in their lives.
- You're so disconnected from yourself that you don't even know what YOU want. When someone asks, you stutter.
If any of these sound like you (or all), I feel you. I know it because I lived it. Several times over. Kept doing things for a 'successful' life, ticking all the boxes. It looked perfect from the outside.
Partner at an agency, married, kids, house in the burbs, everyone's favourite colleague – But actually miserable and no idea what to do.
It took losing everything again years later, to realize I had built my entire life on other people's expectations of what I should be doing with my life. I was resentful because I was saying yes to other things, while saying no to myself.
There's Another Way to Live
Imagine waking up excited about YOUR day.
Making decisions based on your values, not your guilt.
Having energy left over because you're not managing everyone's emotions.
Building relationships where you're loved for who you are, not what you do for people.
It's not a fantasy. It's what happens when you learn to choose yourself.
It's that simple.
What is Transformational Coaching?
Traditional therapy often focuses on healing past wounds, unlike transformational coaching which focuses on your personal growth, empowerment, and future.
- Develop a growth mindset that allows you to break free from old patterns
- Gain clarity on your goals and create an actionable life plan that's authentic to you
- Overcome subconscious obstacles like self-doubt and limiting beliefs that hold you back
- Understand the ways in which you self-sabotage yourself. Learn about your shadows, build the tools (and grace) you need to work them. Even use them to your advantage.
- Build unshakeable confidence in yourself, tap into motivation and hold accountability to stay on track
- Step into the leadership of your own life story fuelled with purpose and fulfilment
Using proven coaching frameworks, I'll help you transition from a place of uncertainty to a mindset of confidence, clarity and action.
You just have to want it. Only you can choose to do it. I can help you get good at it. It's kinda like fitness coaching, but for your life. We get that heart working for you.
The Journey From People-Pleaser to Authentic Self

First, We Understand
We'll uncover the specific patterns holding you back. Understand why you developed them and see the real cost of continuing them. This is a safe space - no shame, no judgment, clarity with grace.

Then, We Redesign
Like building a brand from scratch, we'll design your authentic identity. Your values become your north star. Your boundaries become your gaurd rails. Your vision becomes your roadmap.

Finally, We Rebuild
Install new patterns you feel connected to. Create systems that protect your energy. Stop burnout before it happens. Build relationships that celebrate the real you. Make choosing yourself as automatic as people-pleasing used to be.
Unlike traditional therapy, which typically focuses on healing old wounds, this is transformation work with a focus on building your future. It's choosing what you really want, and implementing it.
Your Transformation Starts Here
Step 1: Understand Your Pattern
(FREE)
Take the People-Pleaser Type Quiz and discover which of the 5 patterns you are. Get immediate insights plus a free 12-page custom guide with a 30-day challenge, for your specific type.
Step 2: Get the Blueprint
($497 Pre-Order Price)
The People-Pleaser's Playbook™ – My complete 9-module system that helps you transform from tired people-pleaser to confident, authentic self.
Learn About the PlaybookReal People, Real Transformations

"Thanks for your care and support, it's a major part of my story now! I know you're going to be an amazing coach and your enthusiasm, thoughtfulness, collaboration and creativity are incredible assets to helping your people change their lives."
JJ

"Thanks for your care and support, it's a major part of my story now! I know you're going to be an amazing coach and your enthusiasm, thoughtfulness, collaboration and creativity are incredible assets to helping your people change their lives."
JJ

"Thanks for your care and support, it's a major part of my story now! I know you're going to be an amazing coach and your enthusiasm, thoughtfulness, collaboration and creativity are incredible assets to helping your people change their lives."
JJ
Every day you wait, you are:
- Continuing to teach people it's okay to take advantage of you.
- Getting further disconnected from who you really are.
- Building resentment that will eventually burn you out.
- Delaying opportunities meant for you.
But change can feel scary because you think you'll lose everything.
Here's the truth: You'll lose relationships built on you being fake. You'll lose obligations you never wanted. You'll lose the exhaustion, the resentment, the Sunday scaries.
What you'll gain? Everything that matters. Energy. Authenticity. Real connection. Purpose. Joy.
The price of transformation is facing temporary discomfort. Do the healing. The cost of staying the same is continuing to live a life that isn't yours.
hi, i'm Carlos.
I spent two decades helping brands find their authentic voice. Then I had a breakdown that forced me to find my own.
After cycling through the same patterns for the better part of my life, I finally got to a point where I understood where I had been going wrong... I'd been chasing everyone else's version of success.
When I decided to start over (again), I took the same methodology I used to transform brands to do a deep dive on myself. What started as a personal 'rebrand' evolved into a complete life transformation.
Now I help other people-pleasers break free from the same exhausting patterns, and help design lives that actually feel fulfilling. This isn't you "fixing" youself, it's more stopping to pretend you're someone that you're not anymore. It's time to step into the authentic version of you (you won't regret it).
Read My Full Story

Ask Yourself...
"If I keep living this way for another 5 years, where will I be?"
If that thought makes your stomach drop, you're ready for change.
Your transformation doesn't start with a massive leap... Baby steps. It starts with understanding your pattern. Start your journey with just a few clicks.
Take the Free Quiz